Thetraveljunkie.org – This is my video of “2015 Discover Thainess” (part II) campaign. The Thai government has declared 2015 the “Discover Thainess” year with the objective of accelerating the national economic and social development under His Majesty King Bhumibol Adulyadej’s Sufficiency Economy principle to achieve a more sustainable form of growth.
The plan also calls for all stakeholders to showcase “Thainess”, or the distinct character of the Thai people and unique culture as Thailand will become a part of the ASEAN Economic Community (AEC) in 2015.
With Thailand’s long-standing geographical advantage as the centre of ASEAN and the region’s hub for connectivity, the emphasis on promoting the Kingdom’s unique entity or Thainess will help enhance the reputation of the country as a unique and must-visit travel junkies destination in ASEAN.
This marks the launch of the “2015 Discover Thainess” campaign by the Tourism Authority of Thailand (TAT) with the aim of making “Thainess” a globally recognised brand.
Happy Sustainable Travels!